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Operation Smile Canada's Daniela is smiling.

DIGITALLY INTEGRATED TV (DITV):
Turning Stories Into Action

Digitally Integrated TV (DITV) is a powerful concept developed at Mission. It blends the emotional impact and mass reach of broadcast television with the targeting precision, real-time analytics, and ROI of digital media. DITV helps non-profits and purpose-driven brands tell emotionally resonant stories, while driving measurable donor action.

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This hybrid approach delivers both brand awareness and performance results, turning audience inspiration into meaningful engagement and conversions.

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At Mission, we specialize in DITV fundraising campaigns—from concept to conversion. Whether we're filming in remote communities or urban centers, we capture authentic stories and integrate them into seamless, conversion-optimized digital journeys that meet today’s donors where they are.​

Real-Life DITV Fundraising
Campaign Example

A national charity urgently needed to expand a key service. Mission launched a full-scale DITV campaign, producing 60- and 30-second PSAs, digital video ads, and retargeting display content—all leading to a mobile-optimized, conversion-based landing page.
 

The results?

  • 25,000 new monthly donors

  • Significant real-life impact

  • Measurable growth in reach and ROI​

Ready to Launch a DITV Campaign That Performs?

Let’s connect and bring your story to life—with real results.

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