DIGITALLY INTEGRATED TV (DITV)
is a Donor Acquisition Powerhouse
Digitally Integrated TV (DITV) has replaced DRTV, and is a Mission-developed approach that combines the emotional power and scale of Broadcast and Connected TV with the precision and measurement of digital media.
DITV allows nonprofits to tell authentic, emotionally resonant stories while driving measurable donor action through data-driven targeting, real-time analytics, and optimized performance.
By seamlessly integrating TV and digital, DITV delivers both brand awareness and results — turning audience inspiration into meaningful engagement and conversion.
At Mission, we specialize in acquisition-focused DITV fundraising programs, supporting campaigns from concept to conversion. Whether filming in remote communities or urban centres, we capture real stories and connect them to seamless, donor-first digital journeys that meet supporters where they are, all year round.
Real-Life DITV Donor Acquisition
Campaign Example
When a national charity urgently needed to expand a critical service, Mission launched a full-scale Digitally Integrated TV (DITV) donor acquisition campaign.
The campaign included 60- and 30-second broadcast and Connected TV PSAs, supported by digital video and retargeting display ads — all driving to a mobile-optimized, conversion-focused landing page designed, built, and hosted by Mission.
The Results:
-
25,000 new monthly donors
-
Significant real-life impact
-
Measurable growth in reach and ROI
Ready to Launch a DITV Donor Acquisition Campaign That Performs?
Let’s connect and bring your story to life—with real results.