Canadian Cancer Society
Always-On Monthly Donor Acquisition
Client:
Canadian Cancer Society
Project Timing:
Spring 2023 - Ongoing
Project Type:
Always-On Monthly Donor Acquisition
Industry:
Non-profit / Healthcare
Services:
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Strategy
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Creative
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Digital Video
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Display
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Media-Rich Production
Creative Samples from the Campaign
Digital Video Ads
Display Ads
Results & Impact
Monthly Donor Growth and Sustained Fundraising Success
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To date, we've estimated a 10% growth in online and offline new monthly donor sign-ups... and counting.
Client Overview
Canadian Cancer Society: Supporting Canadians Affected by Cancer
Mission is proud to support the Canadian Cancer Society (CCS) in its mission to improve the lives of Canadians affected by cancer. As the only national organization in Canada funding research across more than 100 types of cancer, CCS plays a critical role in driving breakthroughs, advocacy, and compassionate support. Our ongoing digital acquisition work with CCS focuses on increasing monthly donor support — a vital source of sustainable funding that fuels their year-round impact.
The Challenge
Inspiring Monthly Donors and Sustaining Year-Round Fundraising Momentum
To sustain long-term impact in cancer research, patient support, and public policy advocacy, CCS continues to grow its base of monthly donors. The goals include:
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Inspire Canadians to become monthly donors
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Reach the right audience with the right message at the right time
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Build emotional connections while driving measurable conversions
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Maintain year-round fundraising momentum, with spikes around key giving moments
Our Strategic Approach
Always-on Digital Campaign to Connect, Educate, and Convert
Many Canadians have a personal connection to cancer — and a unique reason to give. Whether it’s supporting breast cancer research, helping patients with transportation to treatment, or driving equity in healthcare access, the motivations to give are deeply personal. To reflect this diversity, Mission develops and delivers a full suite of digital assets — including video, display, and media-rich creative — tailored to resonate on an individual level. Each piece is designed to connect emotionally, educate on impact, and drive recurring donations.
Campaign Deliverables
Creative Assets Tailored to Moments That Matter
We produce a multi-faceted content strategy that includes customized creative for a variety of cause areas and key campaign moments. Each asset is designed to connect emotionally and drive action.
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General Cancer Research
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Individual Patient Stories
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Giving Tuesday
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Holiday Giving
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Daffodil Month
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Breast Cancer Research
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Prostate Cancer Research
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Ovarian Cancer Research
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Lung Cancer Research
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Research + Support Services
These assets are continuously deployed in targeted campaigns across digital platforms to reach new and existing audiences with relevance and impact.
This always-on campaign continues to drive real results. For Mission, it’s more than a marketing success — it’s a meaningful partnership helping Canadian Cancer Society unite and inspire Canadians to take control of cancer.