Campfire Circle Brand Launch
Strategic Video Campaign for Rebrand

Results & Impact

• Clear and cohesive communication of the merger

• Successful brand introduction across digital and community channels

• Positive stakeholder response and renewed engagement

Client Overview

Campfire Circle, a Canadian non-profit that supports children and families affected by childhood cancer and serious illness, emerged from the 2020 merger of two legacy organizations—Camp Ooch and Camp Trillium. With a new name and expanded mission, they needed a strategic communications campaign to launch their rebrand and engage their diverse community of stakeholders. It was a true honor to collaborate with such a purpose-driven organization and contribute to a milestone moment in their story.

The Challenge

Effectively communicate the merger and new brand identity in a way that honors the legacy of both organizations, builds trust, and inspires continued support.

Our Strategic Video Solution

We developed a two-phased video strategy that balanced clarity, emotion, and creative impact:
 

• Phase 1: Merger Announcement Video
  A cost-effective, shareable video created to announce the merger across digital and community channels. This piece introduced the Campfire Circle name while honoring the legacy of Camp Ooch and Camp Trillium.
   

• Phase 2: Cinematic Brand Video
  A high-impact, emotionally resonant video designed to tell Campfire Circle’s story in a compelling way. This piece was crafted for use in donor engagement, fundraising, stakeholder events, and digital channels to rally support around the new identity.

Campaign Deliverables

• Strategic messaging framework

• Two fully produced videos (announcement & brand)

• Rollout plan for targeted deployment across digital and stakeholder platforms